Building

Punit Denani

Currently
Panasia Logistics
Customs clearance, freight forwarding, and allied services. Modernising how we operate and serve clients.
Building toward
CBLR certification · supply chain thesis
Working toward genuine subject matter expertise in Indian trade and logistics.
Background
Industrial Engineering · MBA · Consulting
Cross-domain experience across manufacturing, B2G consulting, and corporate strategy.
Interested in
Trade · supply chains · process modernisation
How traditional industries evolve and what happens when you bring an outsider's lens to them.

I've never taken the obvious path.

Engineering degree. Manufacturing floor in the US. B2G consulting across state governments in India. An MBA where I built and piloted a venture from scratch. A stint in the COO's office of an IT services firm working on AI strategy. And now, customs clearance and freight forwarding in a family business I'm helping build from the ground up.

On paper it looks scattered. In practice, every single one of those environments taught me something the others couldn't, and I've been curious enough to let the path be non-linear.

Right now I'm doing two things simultaneously. Learning Indian trade and logistics deeply enough to eventually become a genuine subject matter expert, with my CBLR certification in progress. And modernising how Panasia Logistics operates — the systems, the workflows, the client experience — because there's a significant gap between how this industry has always run and how it could run.

I write about the things I'm figuring out along the way — building in a new industry, decision-making, and the gap between knowing what to do and actually doing it.

Writing

Three threads. Built incrementally. Come back often.

Supply chain thesis Products, industries, trade routes — brick by brick Placeholder pieces
Customs and trade Regulatory, technical, industry-specific Placeholder pieces
The first-timer playbook For Indian brands wanting to export or import Placeholder pieces

About

I've never taken the obvious path.

Engineering degree from Arizona State University — Industrial Engineering, Magna Cum Laude. Manufacturing floor in the US. B2G consulting across state governments in India. An MBA where I built and piloted a venture from scratch, received a grant judged by Sequoia and Google Startup Lab VCs. A stint in the COO's office of Hexaware Technologies working on AI implementation strategy. And now, customs clearance and freight forwarding in a family business I'm helping build from the ground up.

On paper it looks scattered. In practice, every single one of those environments taught me something the others couldn't — and I've been curious enough to let the path be non-linear.

I was going to have to learn a new industry regardless of where I went next. I chose to learn one where the upside is mine.

  • Panasia Logistics — customs clearance and freight forwarding2024 — present
  • Hexaware Technologies — COO's office, AI strategy2023
  • Deve Rus Advisory — B2G consulting, senior consultant2020 — 2022
  • Applied Microarrays — industrial engineering, Arizona2019
  • Masters Union — PGP Technology and Business Management2022 — 2023
  • Arizona State University — B.Tech Industrial Engineering, Magna Cum Laude2014 — 2018
  • CFA Level 1 — cleared2020
  • CBLR — Customs Broker Licence RegulationIn progress

I also write about things beyond work — ideas, frameworks, rabbit holes, and the occasional personal essay. That version of this site lives .

Get in touch

For trade, logistics, or anything in between.

I read everything and respond to most things.

Things I keep thinking about.

Ideas from wherever they come from. No fixed subject.

Recent
All essays

About

I am someone who will succeed despite his mistakes.

Building deliberately toward a better life — across work, relationships, and self — approaching the entire journey with strategy and intent.

This side of the site is for the things that don't fit neatly into a professional narrative. Ideas I keep returning to. Frameworks I've found useful. Rabbit holes I fell into and couldn't stop following. Essays on relationships, culture, and the slow unglamorous work of becoming.

I'm 29, based in Mumbai, working in customs and trade and finding it stranger and more interesting than I expected. The professional version of this story lives .

Currently reading / watching / thinking about
  • Placeholder — book, show, or game currently consumingReading
  • Placeholder — podcast, documentary, or seriesWatching
  • Placeholder — idea, question, or rabbit hole currently activeThinking
  • Placeholder — something being built or experimented withBuilding
Things I care about

Decision-making and why smart people make bad choices. The gap between knowing what to do and actually doing it. Supply chains and the invisible systems that move things across the world. Games with stories worth taking seriously. Ted Lasso, Bojack Horseman, South Park — the philosophy hiding in plain sight. Tennis. Building things that last. Mumbai.

Projects

Things I built, experiments I ran, ideas I tested.

Live
This website — built with AI, hosted for almost nothing
Designed and built punitdenani.com using AI-generated HTML and CSS. No developer, no framework, no expensive hosting. A proof of concept for what AI-enabled execution actually looks like in practice.
AI tools HTML / CSS Hostinger
In progress
Placeholder project title — experiment or build in progress
A brief description of what this project is, what problem it's trying to solve or explore, and what stage it's currently at.
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Completed
Placeholder project title — something built or shipped
A brief description of what this project was, what you learned from it, and what you'd do differently.
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Idea
Placeholder project title — something being thought through
A brief description of the idea, what it would solve, and why you haven't built it yet.
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